Sep
Prime Feature
Rashmika Mandanna Partners With HYBE INDIA To Inspire Young Indian Girls To Dream Bigger
Mumbai, 11th September 2026: Rashmika Mandanna and HYBE INDIA have joined forces for the HYBE INDIA Audition: Final Call, bringing a powerful message of ambition, self-belief and fearless pursuit of dreams to young women across India. As one of India’s most recognised pan-India stars, Rashmika reflects on her own journey in a new campaign video, sharing how opportunity, perseverance and the courage to take the first step helped shape her career. The collaboration aims to encourage aspiring young artists to believe that their dreams can extend far beyond the boundaries they may initially see.
The partnership arrives as HYBE INDIA expands its search for India’s next generation of global talent. Through the Audition: Final Call, the company is looking to discover and nurture young Indian women with the potential to grow into artists and performers with global reach. Rashmika’s campaign message places individuality at the heart of that journey, encouraging young girls to recognise their strengths, embrace their unique identities and give themselves the opportunity to pursue what they truly want. Her own rise across multiple Indian film industries adds personal weight to that message.
Reflecting on her journey, Rashmika Mandanna said, “Every journey begins with an opportunity and the courage to take that first step. When I look back at my own journey, I know how much it takes to keep believing in yourself, working hard and saying yes to possibilities that can take you somewhere you may never have imagined. Honestly, I think this is a first-of-its-kind opportunity in India, and I’m incredibly excited to be partnering with HYBE INDIA on this journey.” She further encouraged young women to make the most of the initiative, adding, “There are so many young girls across the country who dream of becoming artists, performers and role models, and I hope they make the most of this opportunity. I hope every girl who has a dream gives herself that chance.”
Audition Website: https://india.hybeaudition.com/
The HYBE INDIA Audition final call is open to Indian female participants born between 2005 and 2011, with applications spanning vocals, rap, dance, acting and modelling. The initiative is seeking distinctive talent, individual perspectives and the potential to develop into global performers. For HYBE INDIA, the collaboration represents a broader ambition to connect India’s rapidly evolving creative landscape with a global talent-development ecosystem. Based in Mumbai, HYBE INDIA is part of HYBE’s wider “multi-home, multi-genre” strategy, focusing on talent discovery, artist development and content creation. With Rashmika lending her voice to the initiative, the message is clear: the next global artist could be anywhere in India, and sometimes, all it takes is the courage to take that first step.
