Category Archives: Industry Insight

The Indian music that the world listened to in 2024!

Mumbai, 24th July 2024: Imagine this: ‘Yimmy Yimmy’ on one of Spotify’s hottest pop playlists, ‘Afropop’! Over the last few years, the export of music in Hindi, Punjabi, Tamil, and Telugu has grown, owing to cross-cultural collaborations and increased artist discoverability on platforms such as Spotify. In the first half of 2024, songs featuring Indian […]

Sony Music joins forces with LA-Based Record Label D36 to propel South Asian Music globally

Strategic partnership between Sony Music Entertainment and D36 opens new doors to successful international collaborations with South Asian artists  Mumbai, 12th June 2024: Sony Music Entertainment (SME) announces a global joint venture with Los Angeles-based record label D36. D36 is a Los Angeles-based company formed in 2021 that provides a platform to aspiring musicians from […]

Universal Music India’s Revibe Presents “#BreakoutStar”: a new-age platform for India’s Next Singing Sensation

#BreakoutStar will be exclusively available on YouTube Shorts Mumbai, 12th April 2024: Universal Music India announces the launch of “#BreakoutStar,” a brand-new talent hunt to discover India’s next singing sensation. This talent hunt will offer aspiring artists a global stage to shine. With a rich catalogue spanning chart-toppers, classics, and contemporary hits that resonate across […]

Believe acquires White Hill Music catalogue reinforcing its leadership position in India

Mumbai, 31st January 2023: Believe, one of the world’s leading digital music companies, announces today the acquisition of White Hill Music’s premium Punjabi music catalog, confirming the strength of its partnership-based approach to local label and artists development, and its position as the best strategic partner for growing local labels. This acquisition is the result […]

Women of Music India (WoMI), a community for women in the music industry

Stage set to foster more inclusivity, empowerment and growth of women in the ~2000 cr music industry New Delhi, 4th December 2023: The Women of Music India (WoMI) has officially opened its doors for membership. The foundation is a women-led community that aims to make the Indian music industry more accessible to women across the […]

Universal Music India and REPRESENT announce strategic partnership to amplify Independent artist talent

REPRESENT artists including Anuv Jain, MC Stan, Zaeden, Lost Stories, Yashraj, Hanita Bhambri, Akanksha Bhandari, Kamakshi Khanna, Saahel, Savera, Kayan, OAFF and Jai Dhir will now be distributed through UMGI Mumbai, 10th November 2023: Universal Music Group India (UMGI), a division of Universal Music Group (UMG), the world leader in music-based entertainment and REPRESENT, a […]

Delhi’s rapstar Raga signs exclusively with Def Jam India

Mumbai, 1st November 2023: Def Jam India, the coveted Hip-Hop label division within India & South Asia at Universal Music Group (UMG), announced its exclusive signing of Delhi’s rapstar Raga. The strategic partnership arrives amidst Def Jam India’s unwavering commitment towards recognising and supporting raw Hip-Hop/Rap talents in India & South Asia. While the partnership […]

Virgin Music Group unveils a new Global Leadership team

Virgin Music Group combines two respected global indie brands, Virgin Music and Ingrooves Music Group as part of growth strategy Mumbai, 31st October 2023: Virgin Music Group, one of the world’s leading partner to independent music companies and entrepreneurs, announces a significant milestone in its journey by naming a newly appointed global leadership team.  As […]

Spotify data reveals the growth of regional hip-hop music in India

Amongst the most streamed genres on Spotify India, hip hop music in the country has seen growth across languages and regions, with Haryanvi, Punjabi, and Malayalam hip hop being among the biggest gainers Mumbai, 26th October 2023: As the popularity of hip hop music continues to grow across India, the genre has seen significant growth […]

India is working out on Wednesdays and Fridays: Spotify data

Listening trends from Spotify highlights which genres are most popular for workouts, the songs and playlists that soundtrack fitness routines, and more Mumbai, 27th September 2023: Visualise this: You put on your trainers and go for a walk in the park, or cardio at the gym. What keeps you going till the end? Often, music. […]