Author Archives: marketing

Music is being a catalyst for trends on Reels – a conversation with Kabir Chandra, Head, Music Partnerships, India, on the launch of #1MinMusic pop-ups

In the run up to World Music Day, Instagram kicked off a series of #1MinMusic pop-ups, to highlight how music videos can be reimagined with Reels. A selected set of artists will launch their original music, with music videos shot at the pop-up, and release them instantaneously. The first pop-up in the series was launched […]

The hit Genda Phool Duo is back to make you go ‘Tauba’

Released by Warner Music India, Tauba by Payal Dev features Badshah and stars the gorgeous Malavika Mohanan   Mumbai, 27th June 2022: After wowing their fans with the super-hit track ‘Genda Phool’, the hit jodi of Badshah and Singer Payal Dev is has hit the perfect note yet again with their brand-new track Tauba. The […]

Jessie Reyez shares brand new single “FRAUD”

Mumbai, 27th June 2022: Grammy-nominated Colombian by way of Toronto, singer-songwriter Jessie Reyez shares her first solo single in two years with “Fraud,” out now via FMLY / Island Records. The music video, directed by Emma Higgins and a directorial debut for Jessie Reyez, tells the story unrequited love. Being controlled by a force, materialized […]

WILLOW releases new single “maybe it’s my fault”

Mumbai, 25th June 2022: WILLOW has released her new single, “<maybe> it’s my fault” along with a performance music video directed by Dana Trippe. The song follows WILLOW’s explosive 2021 album, lately I feel EVERYTHING. About the song, WILLOW says, “It’s all too often in tender emotional states we try to blame our hurts on […]

NEXA Music Season 2 in collaboration with A.R. Rahman seeks its new contenders/winners.

A life-changing opportunity to feature in ‘Elevate’ an album curated by A.R. Rahman Click here to participate Mumbai, 21st June 2022: You know it’s time to showcase your skills because NEXA Music Season 2 is now geared up to seek fresh talents of the country for this season (2). The entries for the season have […]

Dhaval Kothari’s rock ballad “Takhtiyaan” is a roller coaster of emotions

Mumbai, 22nd June 2022: Dhaval Kothari has released “Thaktiyaan”, a rock ballad from his #originals. The Urdu and Hindi lyrics make it one of Dhaval’s most romantic and meaningful indie tracks. The melody takes you through a rollercoaster of emotions that ends with a sense of wholesomeness and tranquility. The lyrics express the emotions of a […]

“Batman” by Aghor featuring KR$NA puts Kalam and Kalakaar together!

Mumbai, 21st June 2022: With “Batman”, Aghor releases his second and also one of the most hard hitting tracks in all aspects musically. Aghor defines Batman as a metaphor for the Alter Ego. Good & Evil coming into play at the same time maintaining the essential balance. It’s about a feeling of being untouchable. The song […]

Street artist Man Mauji and artists from Wicked Bros surprise Badshah on World Music Day

Badshah and J Balvin’s – 50 feet graffiti of Voodoo is now in Lal Baug, Mumbai!   Mumbai, 21st June 2022: Badshah, J Balvin and Tainy’s international hit ‘Voodoo’ is becoming increasingly popular with each passing day. To add up to this massive success, International Icon Dj Tiësto, and American Rapper Lil Baby have shown […]

Sona Mohapatra’s song “Jhoot Boliyaan” creates a stir on social media

The song has become massively popular amongst men and boys who are enjoying the song by creating reels Mumbai, 18th June 2022: Sona Mohapatra’s latest melody Jhoot Boliyaan released by Warner Music India has garnered massive popularity from the audiences within just two weeks of its launch. The song has taken the internet and social […]