Mumbai, 31st July 2023: The Dharavi DREAM Project (TDDP) – An after-school of Hip-Hop, a leading non-governmental organization dedicated to empowering under-resourced hip-hop talents, is thrilled to announce a strategic partnership with Roland, a renowned name in the music gear industry. This collaboration marks a significant milestone for The Dharavi DREAM Project, as we join forces to uplift and support talented hip-hop artists from disadvantaged backgrounds.
Embarking on its’ 10th year, TDDP launched Dharavi’s very first state-of-the-art recording facility on Founder’s Day which falls on the 15th of July as a tribute to the Founder late Samir Bangara.
TDDP has been at the forefront of providing a platform for aspiring hip-hop artists in the vibrant community of Dharavi. We have consistently strived to nurture their talents, encourage creativity, and promote inclusivity within the music industry. Partnering with Roland, a pioneering company known for its exceptional music gear and commitment to artistic expression, reinforces our mission to create a lasting impact on the lives of these budding artists.
Through this collaboration, The Dharavi DREAM Project aims to:
- Provide Access to High-Quality Music Gear: Roland’s state-of-the-art music equipment will be available to our talented artists, allowing them to freely explore and experiment with their artistry.
- Organize Workshops and Training Sessions: Roland’s expert team will conduct exclusive workshops and training sessions, imparting invaluable knowledge to our artists on the effective use of their cutting-edge gear.
- Create Opportunities for Exposure: The partnership will open doors to showcase the talents of Dharavi’s hip-hop artists to a wider audience, fostering opportunities for them to gain recognition and appreciation for their unique voices.
In a bid to place the power and ownership back in the hands of the talent, the recording studio with its quality infrastructure and global sound systems, will join forces exclusively with global leading manufacturer and distributor of electronic musical equipment Roland Corporation.
Prepped to be a ground-breaking and monumental moment that celebrates and empowers the under-resourced hip-hop talent housed in Asia’s largest ghetto, the recording studio aims to set a benchmark within the homegrown hip-hop community of India.
Expressing his delight about the collaboration, Koji Hirata, Sales Manager, Asia Sales Department at Roland Corporation, stated, “We are honored to be a part of your journey and wish you all the best as you embark on this new chapter. The Dharavi DREAM Project has proven to be an inspiring platform, and we are thrilled to contribute to its success by providing our cutting-edge music gear. Together, we can foster an environment where creativity thrives, and dreams turn into reality.”
With more than 50 years of musical instrument development, Roland sets the standard in music technology for the world to follow.
Additionally, Ketan Mohite, Marketing and Artist Relations Manager at Roland Corporation shared his enthusiasm, saying, “We are happy to support The Dharavi Dream Project, as it has such immense talent. With the technology and use of our gear, the students will be able to create more music, explore new horizons, and redefine the boundaries of artistic expression. This partnership aligns perfectly with our mission of empowering musicians and fostering a diverse and vibrant music community.”
Dolly Rateshwar, Sushant Yattam & Tejashree Pol, Co-Founders of The Dharavi Dream Project expressed their excitement about the partnership, stating, “We are thrilled to join forces with Roland, a brand renowned for its innovation and excellence in the music industry. This collaboration is destined to unlock boundless possibilities for our talented students and the entire community, empowering them to reach new heights in their musical journey and beyond.”
This association exemplifies the shared commitment of both The Dharavi DREAM Project and Roland towards nurturing creative talents and promoting diversity in music. Together, we believe that art has the power to inspire, heal, and bring positive change to communities.
The Dharavi Dream Project (TDDP) revolutionizes education by empowering underprivileged youth in Dharavi through a free school of hip hop. This unique initiative mentors and teaches elements like rapping, beatboxing, graffiti styles, and breaking to over 500 students aged 5-24 years. It aims to identify, nurture, and showcase talent from underserved areas, amplifying their voices on a global scale. With support from organizations like Roland Corporation, PepsiCo and contributions from artists like MC Heam, Badshah, Rajakumari, D Cypher, Spin Doctor, and many more, the project is making a lasting impact. Universal Music Group, Qyuki Digital Media, and dJED Foundation are key partners ensuring sustainability and wider reach.
About Roland Corporation
Roland Corporation is a leading manufacturer and distributor of electronic musical instruments, including keyboards and synthesizers, guitar products, electronic percussion, amplifiers, audio and recording products, vocal products, and professional audio and video products. With more than 50 years of musical instrument development, Roland sets the standard in music technology for the world to follow.