The special segment will be available across both platforms for their users
17th December 2021, India: Radio City, India’s leading radio network and JioSaavn, South Asia’s largest music and audio-streaming service have come together to launch a brand-new weekly drive time show – ‘Nach le’ to entertain millions of their loyal listeners. The show will be live across Radio City in Mumbai, Delhi, Pune, Lucknow, Jaipur, and Ahmedabad between 6-8 p.m., every Saturday and will also be available on the JioSaavn platform.
Over a period of 12 months, Radio City and JioSaavn are slated to launch 4 co-branded ‘Nach Le’ playlists per month exploring different sub genres and themes. The show will also feature JioSaavn’s coveted Weekly Charts/ top Hero playlist reflecting trends from 100 Million+ users. To amplify outreach and awareness, both platforms will extensively be promoting the exciting partnership across their social media handles. This strategic partnership is a step forward in the endeavor to provide the audience with a holistic experience.
Adding his thoughts on this collaboration, Radio City’s Chief Executive Officer, Ashit Kukian, said, “For us at Radio City, the priority has always been staying closely connected to our listeners, as India’s most loved radio channel. As two of India’s leading destinations for musical entertainment, we are excited to take musical innovation a step further through the association. As a pioneer in radio, Radio City was one of the first to adapt to the swiftly expanding digital medium, and we are positive that this strategic collaboration will help us amplify our digital reach, while popularizing a new age music streaming portal like JioSaavn, among our humungous listener base.”
The two music entertainment giants continue to bring new and innovative campaigns and initiatives to keep their rapidly growing listener base engaged and hooked. As a part of their on-going #ReplayKiyaKya 2021 campaign, JioSaavn also launched a limited time offer of 1 month subscription for 1 rupee. The #ProLiyaKya offer was launched on 15th December and will be valid till 31st December for Jio users only.
Radio City, a part of Music Broadcast Limited (MBL) is a subsidiary of Jagran Prakashan Ltd. Being the first FM radio broadcaster in India and with over 20 years of expertise in the radio industry, Radio City has consistently been the number one radio station in Bengaluru and Mumbai with 24.8% and 15.1% average listenership share respectively. (Source: RAM Data, TG: 12+ Period: Week 1, 2013 to Week 24, 2021). Radio City Delhi ranks #3 with 12.6% average listenership share (Source: RAM Data, TG: 12+ Period: Week 1, 2019 to Week 24, 2021.
Music Broadcast Limited currently has 39 stations across 12 states, comprising 62% of the country’s FM population. Radio City reaches out to over 69 million listeners in 34 cities covered by AZ Research 2019 (Source: AZ Research Report). The network provides terrestrial programming along with 17 other web-stations, through its digital interface, www.radiocity.in
Founded in 2007 as Saavn, JioSaavn is an audio streaming service for South Asian music and artists. In March 2018, Reliance Industries Limited (RIL) acquired a majority stake in JioSaavn, making it the largest music streaming service in India with over 100 Mn monthly active users (MAUs). The company has 900+ label partnerships including Universal, Sony, T-Series, Tips, YRF, Saregama and Warner Music. In addition to 80 million+ tracks in 16 languages, JioSaavn also offers users the option of accessing the app in six regional Indian languages as part of the streaming service’s ongoing regionalisation efforts.