Aman’s Global Dream Starts At Home: “I want to reach the masses in Tier 2 and Tier 3 cities”

Mumbai, 9^th September 2026: From building a music catalogue independently to finding a home with Raah Records, Aman’s journey has been shaped by consistency, vulnerability and a desire to make music that says something beyond the song itself. With Jaadugari marking an important new chapter and Roya Tha emerging as a deeply personal breakthrough, the artist is now focused on reaching audiences beyond the usual metros while continuing to evolve as a performer. In an exclusive conversation with MusiCulture, Aman opens up about building his community, and more.

You have built a community of around 6.4 lakh monthly listeners on Spotify and more than 63,000 YouTube subscribers. When you look back at where you started, what does having this kind of community mean to you?

I feel grateful that I have that kind of community, and it comes with a lot of responsibility now because I need to make sure that I want to be the voice of them as well. It feels nice and great because I’ve worked very hard to build it brick by brick every day. It feels satisfying.

Tell us about your song ‘Jaadugari’, released with Raah Records. How was the working process behind it? It seems to come from a very personal space.

It does. With this song, I really wanted to tell people not to take their loved ones for granted, before it’s too late, before they are gone. There is no point regretting afterwards when you have the time right now to value and cherish them. That was the message I wanted to put out there and ‘Jaduguri’ came from this space. Initially, I had a scratch for chorus on my mind and in my meeting with Nakul Sharma, label head at Raah Records, I shared that I really wanted to speak about this subject. I asked for a week to work on it and that’s how the song finally came together.

Watch ‘Jaadugari’ here:

How did your association with Raha Records actually begin? With so many artists releasing music every day, what do you think worked for you?

Personally, the way I’ve approached life is that you should focus on the controllables, what you have in your hands, rather than focusing on what’s not in your hands. My job was to release songs. I started releasing a song every month in 2020, and I promised myself that by the end of the year there would be 12 songs out there. I wanted to see whether I was disciplined enough to be consistent.

I wasn’t expecting a label to come nor was I thinking of approaching a label. I wanted to see if I could build a catalogue on my own. I ended up doing that for five years, then, in 2025, I received a DM from the label head saying that he really liked my catalogue, my songs and my work, and asking me to come down to the office.

What was interesting was that he noticed ‘Roya Tha’, even though it wasn’t your biggest song in terms of numbers. What did that moment mean to you?

‘Roya Tha’ had hardly around 2,000–3,000 streams at that point, whereas ‘Akela Hoon’ was much bigger in terms of numbers compared with my other songs. So, it really caught my attention that he hadn’t spoken about ‘Akela Hoon’; he was talking about ‘Roya Tha’.

Personally, I feel ‘Roya Tha’ is one of my best lyrical works. I had always wanted to write something on that topic, and it was a very difficult release for me. So when he invited me, I said I would love to come.

Check out Aman’s catalogue on Spotify here:

What did that incubation period with Raah Records do for you as an artist?

I spent a year incubating with them, and they worked on both the non-sonic and sonic sides of my artistry. The non-sonic side included social media presence, how to articulate the message I wanted to put out through my music. For an entire year, there were no conversations about signing. It was simply an incubation process, and I looked at it as an opportunity to learn regardless of what happened afterwards.

Eventually, they told you they wanted to sign you. How did that feel, especially considering the journey you had taken independently?

They eventually told me that they were looking to sign me, and I thought about the role of destiny in that moment. But if you don’t put in the work, you can’t sustain the opportunity. Even if someone gives you an opportunity, you need the skill set to maintain it.

‘Roya Tha’ is now one of the most popular songs in your catalogue. What was the journey behind the song?

It was my most difficult release, and I had always wanted to write it. In 2024, my dad’s health deteriorated and he was in the ICU. For six months straight, I was essentially living inside a hospital. I couldn’t write music or do anything creatively because my dad’s health was the priority.

But I kept telling myself that this wasn’t going to be permanent, that I would go back to writing songs and that things would eventually get better.

There was a song idea I had called ‘Roya Tha’ and the lyrics had always made me uncomfortable. I had wanted to release it before the hospital situation, but every time I heard what I had written, I felt like I was exposing myself completely. I felt like an open book. There was a particular chorus that I hadn’t heard expressed in that way in a song before, and I was scared about how people would take it or whether they would judge me.

The first thing I did afterwards was finish the song. I released it along with a set of songs. I had eight songs, and I released one every Friday for eight weeks, ‘Roya Tha’ was the last one. Initially, nothing happened with the song for about a year. Then, in the middle of 2025, it started picking up out of nowhere.

The particular line I had been sceptical about, the one I was scared people would judge me for, became the reason people started connecting with the song.

Stream ‘Roya Tha’ here:

What’s your vision as an artist? Where do you want to be five years from now?

When I started making music, there was a backstory and a mission behind it for me.

During college, my partner ghosted me out of nowhere. At that time, I couldn’t understand what had happened, but that experience made me realise something about myself: I wasn’t communicative enough when it came to my feelings. I’m still not great at communicating them, ironically, and I’ve noticed a similar pattern with my friends and family.

That experience made me consciously decide that whenever I write songs about relationships, and by relationships I don’t just mean romantic relationships, I want to write about those emotions.

When I started releasing music and saw the response from listeners, I realised it was bigger than simply putting out songs. I feel there are people who need to hear these things and feel heard. I wanted to become a voice for people who can’t express themselves.

So, if you ask me where I see myself in five years, I want that voice to be amplified to a much larger audience. The bigger the audience I can reach and the further I can send that message, the better. That’s my main focus.

What have you planned for the next three to four months?

Surprise. There are a few things I’m working on. There’s also a dream song that I’ve always wanted to work on, and we’re working on something really exciting.

I can’t wait to share it, but it’s still a work in progress. I don’t want to jinx it by saying anything yet. It’s going in the right direction, and I can’t wait to share it. We’re working on some really cool stuff.

Which artists have really influenced you?

To start with, there’s a massive influence of AR Rahman in my music. I’ve grown up consuming his music, the kind of melodies he makes and the way he approaches music.

I also listen to his interviews and observe how he approaches music composition. There’s a massive influence there. I’m also very big on Hindi film music. A lot of the 90s music, including Alka Yagnik, and then Pritam to some extent, have been inspirations.

Where do you want to take your music to, in India or Global?

I’m currently more focused on Tier 2 and Tier 3 cities in India. I’m grateful for audiences in Delhi and Mumbai, but I’ve always wanted to tap into the Tier 2 and Tier 3 cities of the country.

That’s India, and that’s where my main focus is. I want to reach the masses in Tier 2 and Tier 3 cities before even thinking about going international.

Of course, going international is part of the plan and the goal, but there is already a huge market here in India itself.

What stands out from Aman’s journey is that the growth hasn’t been built around a single viral moment. He describes years of releasing music consistently, building a catalogue independently and focusing on what he could control before a label eventually noticed his work. His experience with ‘Roya Tha’ further reinforced an important lesson: the material an artist fears is sometimes the material audiences connect with most deeply.

With ‘Jaadugari’ exploring the importance of valuing loved ones and his larger artistic mission centred on giving a voice to people who struggle to express themselves, Aman is positioning his music around emotional accessibility rather than complexity for its own sake. His focus on keeping lyrics simple, connecting with Tier 2 and Tier 3 audiences and eventually taking that music beyond India suggests an artist whose ambition is not simply about numbers, but about widening the circle of people who can see themselves in his songs.

Article by Vishwa Deepak Dikshit