UDAY Pandhi claims the POCO MTV Hustle 03 REPRESENT trophy!

MTV Hustle creates history! FEMCEE Dee MC takes pride as the winner of this season Uday Pandhi, and OG Hustler trophy titleholder 100RBH make her Squad proud!

Delhi’s Uday Pandhi, from DEE MC Dynamites declared the undisputed champion of the third season of India’s greatest rap battleground

Mumbai, 25th December 2023: India’s groundbreaking rap reality television show POCO MTV Hustle 03 REPRESENT concluded with a nail-biting finale where Delhi’s Uday Pandhi was announced the indisputable winner! The Dee MC Dynamites champion won millions of hearts throughout his extraordinary journey of 10 competitive weeks. This season of POCO MTV Hustle 03 REPRESENT witnessed UDAY’s unmatched rap prowess, as the youngest prodigy of the season claimed the much-coveted title of being the next desi hip-hop sensation!

Super-talented Bassick from Jhansi was declared the runner-up, while conscious rapper 100RBH from Amravati won the ‘OG Hustler trophy’.

The grand finale of POCO MTV Hustle 03 REPRESENT was a true-blue battleground, with stellar performances by finalists, Mrunal Shankar, Kayden Sharma, Vijay Dada, Bassick, 100RBH and UDAY Pandhi, the top 6 who proved their mettle through this rollercoaster ride of challenges. Marked by unrivalled performances, shocking eliminations, and touching emotional moments, the unforgettable episode gripped fans across the nation!

Watch the Top 6 Medley here:

Ecstatic about the win, Uday Pandhi said, “POCO MTV Hustle 03 REPRESENT has been more than a stage; it’s been an unbelievable trajectory of learning, hard work, and experimentation. I was fortunate to be a part of this phenomenon that allowed me to push boundaries, get out of my comfort zone, and grow as an artist. My Squad Boss, Dee MC was my unshakeable support in this process. Winning this trophy is like a dream and I am humbled by this honour!”

Talking about UDAY’s big win, global rap artist Badshah said, “On POCO MTV Hustle 03 REPRESENT, we are not just weaving verses but crafting legacies. I am really happy to see UDAY win; he totally deserved this title. I am proud of each contestant that has graced this stage, and I wish them all the best in the future. I am extremely pleased to partner with MTV Hustle once again and look forward to a long-standing partnership with IPS like these that do full justice to talent discovery and honing of creative skills within the burgeoning hip-hop scene in India.”

This season proved to be a landmark one, as the champion and OG Hustler trophy-winner both belong to Dee MC’s Squad. Not only was this a groundbreaking win for a Femcee, but also a first in Indian rap history, reinforcing MTV Hustle as the biggest rap battleground that is inclusive and open to talent. Thrilled about this win, Dee MC said, “I am super proud of UDAY, and I am extremely happy that my squad won! I feel he has been an inspiration all along for all of us! I have always believed in his humility, talent, determination, and passion. Full power to UDAY!”

Watch ‘Nasamajh’ by UDAY here:

POCO MTV Hustle 03 REPRESENT’s powerful clarion call, ‘India Ab Tumhari Baari’, celebrated and represented Indian youth’s diverse and rich tapestry of ideologies, identity, social issues, music, passion, and culture. Featuring cutting-edge graphics and state-of-the-art acoustics, the latest season treated fans with a best-in-class experience of Indian rap. With influences ranging from regional to Bollywood, the season was a sonic revolution that broke all linguistic and geographic barriers, enriched by contributions from music maestros Karan Kanchan and Anurag Saikia. The pan-India talent pool was challenged through different episode themes, diversifying their skill set, musicality and performances across rap genres like chill hop, lo-fi, trap, jazz, and more.

The contestants candidly addressed relevant and heartfelt issues through their performances, truly resonating with the theme of ‘REPRESENT’, such as domestic violence (in “Devi” by Rap ID), overcoming depression and healing through music (in “Mein Sochi Jawan” by Burrah) struck a chord with the audience. UDAY’s performance in Indian Sign Language and Bob. B Randhawa’s tribute to Sidhu Moose Wala in “Ready to Die” were just a few of the many convention-defying songs the season presented. Notable industry guests like music composer Salim Merchant, rapper duo Seedhe Maut, Sikandar Kahlo, Raaga, King, and Guru Randhawa added an extra layer of professional perspective. This season also witnessed a remarkable milestone for the franchise, as actor Samantha Ruth Prabhu announced the CFE for MTV Hustle’s Tamil version, MTV Hustle Nemma Pettai. The show’s run was speckled with viral tracks and celebrity shout-outs, including from stars like Rana Daggubati and Vijay Deverakonda, reinforcing its status as the ultimate home for India’s desi hip-hop evolution. Undoubtedly, artists and fans eagerly await the next chapter in this groundbreaking musical journey! Fans can continue to access and enjoy their favourite performances on multiple platforms including KaanPhod Music!

Photo Credit: MTV India

About MTV

MTV, the world’s premier youth brand, is a dynamic and vibrant blend of music and pop culture. With a global reach of more than half-billion households, MTV is a cultural home to the Gen-Z, music fans and artists. MTV engages over 50 MN+ young audiences across various social media platforms, making it one of the most influential youth brands in India. As a creative powerhouse, MTV’s repertoire of flagship properties includes Roadies, Splitsvilla, Hustle, Unplugged and Supermodel of the Year, & couple of new-age show formats like Anything for Love, Ex or Next, while showcasing innovative formats along with some of the most engaging cause-led initiatives like MTV Memory Karaoke, MTV Cancel Covid, MTV Trash Talk, MTV Baar Bra Dekho etc., that drive the youth towards positive change. As the universe of the young, MTV Insights Studio also brings out the most extensive biennial study into the mindset and behaviour of India’s youth through the MTV Youth Study. MTV has also forayed into digital-first initiatives like Fully Faltoo – a platform for all-around entertainment that showcases short and long-format content across myriad genres, and KaanPhod Music – the ultimate music content destination across all digital and audio streaming platforms. The brand has been at the forefront of tech-first creative innovations like India’s first virtual AI rapper BotHard for its tentpole property MTV Hustle 2.0. MTV also has its own branded content arm, called the MTV Brand Studio, for advertisers exploring edgy and quirky branded content, which, in the past has collaborated with brands like Hyundai, HP, Airbnb, Nescafe, LinkedIn and many more. The Consumer Products of MTV are available to its fans through unique and strategic brand licensing tie-ups. The latest addition to the ecosystem is the licensing of the Roadies franchise into Café Roadies in Noida, Club Roadies in Jaipur, along with Roadies Koffeehouz and Club Roadies in Chandigarh. For information about MTV in India, visit https://www.mtvindia.com/

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Viacom18 Media Pvt. Ltd. is one of India’s fastest growing entertainment networks and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences. Viacom18 defines entertainment in India by touching the lives of people through its properties on air, online, on ground, in cinemas and merchandise. Its portfolio of 38 channels across general entertainment, movies, sports, youth, music and kid’s genres delights the consumers across the country with its eclectic mix of programming. JioCinema, Viacom18’s OTT platform, is one of India’s leading streaming services and most popular destination for live sports. Viacom18 Studios has successfully produced and distributed iconic Hindi films and clutter-breaking regional films for over 13 years in India.

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