A love ballad all set to become an earworm
Mumbai, November 22, 2021: Bollywood composer and producer, Tanishk Bagchi launches a new era of his career, with the release of his first independent record, “Marjawaan.” The track is the latest release by Artist Originals (AO) – JioSaavn’s hit-breaking label for global South Asian artists.
With melodious vocals by Asees Kaur and Yasser Desai, ‘Marjawaan’ is a soulful Hindi R&B love track with a smooth, danceable rhythm . The popular trio of ‘Makhna’ fame is ready to delight listeners with their latest track.
Marjawaan in its essence is a take on how everyone’s love story is unique. A genre-bending love track that appeals to all audiences due to its multiplicity of sound, ease in lyrics and trippy melody. The track is also accompanied by a music video starring Nakul Roshan Sahdev & Larissa D’Sa.
Speaking on the release, Tanishk said, “Marjawaan, is a tune I had in my head before I actually created it. The song is really a reflection, evoking an idea and perspective of love — specifically the experience of young love and its spontaneous nature. It’s an invitation between lovers to find softness again, to find compassion, to express the purity that’s in their hearts.”
“The track is an amalgamation of the Vintage culture and the Vibe Culture. The treatment is experimental and Asees and Yasser have done a phenomenal job to make the song what it is today and I hope the audiences resonate with it,” he further added.
With over 14.6 million monthly listeners and over 2 billion combined streams on JioSaavn, Tanishk has been a consistent success story. He is frequently a top 10 artist on the platform.
Tanishk’s successful transition from producer to artist reflects the path of other global stars — like Khalid, Metro Boomin, and Sia — whose influence permeates the industry on multiple levels from production to songwriting to performing. Tanishk’s first record, launched with Artist Originals (AO), is set to awe audiences.
Established in 2017, Artist Originals (AO) is the in-house record label and artist development program of JioSaavn, South Asia’s largest music streaming service. The mission of AO is to provide a dedicated platform to independent artists, amplifying their careers and introducing global music lovers to new sounds and multi-cultural artistry. Services include investment, production, publishing, distribution and promotion, and artists gain unprecedented industry access alongside introductions to top talent managers, booking agents, and publicists.
AO artists have consistently landed at the top of the charts and many have gone on to experience global success. “Bom Diggy” by Zack Knight and Jasmin Walia was #1 on iTunes India for approximately 3 months and has been streamed almost 100 million times. Prateek Kuhad’s folk-pop title track “cold/mess” was #1 on iTunes Charts for approximately 2 weeks. AO’s global collaborations include Marshmello and Pritam’s “BIBA”; hip-hop star Naezy’s “NY Se Mumbai” with Nas; as well as a viral EDM remix of “Bom Diggy” by Dillon Francis.