‘POI’ by Kaber Vasuki is a thought-provoking commentary on contemporary human experience

Mumbai, 12th November 2023: Kaber Vasuki, has unveiled a groundbreaking chapter in his musical journey. Departing from his signature acoustic anthems and crowd-pleasing sing-alongs, he is making a comeback with an electrifying electronic single, ‘POI’, backed by the innovative KYN Records.

‘POI’, a pulsating club anthem composed, written, and performed by Kaber Vasuki, is a sonic masterpiece produced by the talented Atiium. This track boasts additional brilliance with backing vocals by the versatile Anjana Rajagopalan and soulful guitar riffs by Sahib Singh. True to Kaber’s style, the lyrics of “POI” steal the spotlight, weaving a narrative that delves into the shadows of human nature. Rich in psychological insight and dark humour, the lyrics unfold the journey of an unsuspecting youth navigating the deceitful ways of the world.

Watch the song here:

“POI” is set to make waves in the music scene, courtesy of KYN Records, renowned for their groundbreaking contributions to Tamil Hip Hop over the past year.

The accompanying narrative of “POI” introduces Ragu, portrayed by Kaber Vasuki, an insomniac drawn to the allure of a bio-hack product known as the “Dream Starter.” This revolutionary pill promises instant sleep and vivid dreams, captivating Ragu’s senses until he discovers undisclosed side effects that redefine his reality.

Shot entirely in Canada, the music video for “POI – Imba Bimbagal” unfolds as a high-energy sci-fi spectacle, blending elements reminiscent of “Black Mirror,” masala films, and hip-hop visuals. Beyond its entertaining facade, the fast-paced 7-minute narrative delves into the dark side of our relationship with technology, paralleling toxic relationships and substance addiction. The video subtly critiques the expansive influence of tech companies, portraying them as data-hungry entities with far-reaching tentacles.

“POI – Imba Bimbagal” is more than a musical experience; it is a thought-provoking commentary on the contemporary human experience, skillfully wrapped in an enthralling package of music and visuals. As Kaber Vasuki redefines his artistic boundaries, “POI” promises to be a transformative and unforgettable chapter in his illustrious career. Get ready to embark on this captivating journey into the uncharted realms of sound and storytelling.

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