Mumbai, 15th December 2023: Def Jam Recordings India recently released “Gurjari,” a collaboration with Haryanvi emcee, composer, and songwriter, MC Square. The track, co-produced by British record producer Alan Sampson and ADP, showcases MC Square’s exceptional versatility and mastery of vernacular poetry. Exploring themes of romance and relationships, “Gurjari” seamlessly weaves together modern Hip-Hop, rock, and pop influences while staying true to MC Square’s Haryanvi roots.
Renowned for his work on Zayn Malik’s “Mind of Mine” album and collaborations with Jay Sean, Alan Sampson contributes his distinctive production style to “Gurjari.” Teaming up with ADP, known for his work with artists like Krept & Konan and M.I.A., the producers create a global sound that maintains a unique cultural essence.
Stream the song here:
“Gurjari” is an emotionally charged track that highlights MC Square’s ability to fuse traditional Haryanvi elements with contemporary genres. The young artist not only delivers captivating verses but also showcases his vocal prowess with a vivid falsetto. The rich vernacular poetry in the lyrics adds a distinctive charm, making “Gurjari” a standout in the contemporary Indian music scene.
Expressing his excitement, MC Square stated, “I am extremely delighted to drop ‘Gurjari’ as debut association with Universal Music India (Def Jam India). The collaboration with Alan Sampson and Amish (ADP) has made the whole experience extraordinary. We’ve blended the desi Haryanvi flavour with an international vibe, and I am sure listeners will be surprised. Eagerly waiting for everyone to listen to ‘Gurjari’ and add it to their playlist! Not just that, I would like to give a huge shout out to Rupan Bal who directed the amazing music video along with the team of Dilpreet VFX Films who created magic with the visuals. We had a great time shooting for the music video in Canada, and Gurnaz was exceptional in it. I hope this team effort make the song a hit”.
MC Square, born Abhishek Bensla in Haryana, India, has rapidly become one of the most promising talents in the Indian music landscape. Recognized for his exceptional work in Haryanvi vernacular, MC Square, at just 25 years old, transforms Haryanvi folk influences into compelling rap records. His meteoric rise began after winning MTV Hustle Season Two, mentored by Indian rap pioneers Badshah and Dino James. MC Square continues to captivate audiences with top-selling singles and electrifying live performances across India. With “Gurjari,” MC Square solidifies his partnership with Def Jam India, aligning with the iconic Def Jam Recordings label’s blueprint now in India, dedicated to representing the best hip-hop and rap talent from the region. This collaboration aims to position MC Square as a multifaceted artist pushing boundaries and creating a sound that transcends cultural and musical borders. As he rides the wave of success, MC Square with Def Jam India is poised to leave an indelible mark on the global music scene, establishing a stronger collaboration in the coming year.