DIVINE’s Debut Album ‘Kohinoor’ Goes Multi-Platinum

You can listen to the album here: https://UMGI.lnk.to/Kohinoor_Album

17th June 2021 – Mumbai rapper DIVINE a.k.a. Vivian Fernandes’ ascent has been no ordinary chronicle. From gully-based productions to debuting his album with Mass Appeal India to launching his own label and entertainment conglomerate Gully Gang Entertainment to being the first Indian rapper’ to be featured on Spotify Times Square Billboard in New York City, the rapper continues to be in a musical league all his own, imprinting hip-hop in the cultural consciousness of India!

The music superstar is adding yet another history-making feat to his roster, as DIVINE’s debut album, ‘Kohinoor’ has been certified 20-times platinum whilst the reggaeton-infused single ‘Chal Bombay’ from the very same album has gone 30-times platinum as of March 2021. Speaking about it, DIVINE states, “Kohinoor has been one of my most personal projects till date as it allowed me the opportunity to express myself authentically and narrate my story to the world unwaveringly. It truly feels special to be recognised and appreciated for something that holds so much meaning and value for me. Onwards and upwards, world domination is the goal!”

The 2019 released album introduced with the hip-hop pioneer to the world whilst fronting the ever-evolving hip-hop movement of India. Regarded as one of the most highly anticipated releases of 2019, the eight-track critically acclaimed album released on Mass Appeal India in partnership with Gully Gang; featured hip-hop elite like Grammy Award-winning ill Wayno and New York rapper Dave East to old-time collaborators Phenom aka Pinaki Rattan and Gully Gang associates like Shah Rule, Aavrutti and D’Evil, and Carnatic singer and songwriter Sid Sriram.

In recognition of his ever-evolving artistry, Devraj Sanyal, MD & CEO, Universal Music Group, India and South Asia handed over the plaques to DIVINE for his album ‘Kohinoor’ and single ‘Chal Bombay’ at the Universal Music India office.

Devraj Sanyal, MD & CEO, UMG, India & South Asia states, “It’s a rare moment when we get to celebrate some extreme markers of performance and at Mass Appeal India, we’re thrilled to celebrate all of DIVINE’s moments. DIVINE is the first hip-hop artist in the region to achieve a multiple-platinum status for his greatly acknowledged debut album ‘Kohinoor’ and national chart busting single ‘Chal Bombay.’ To say I’m chuffed, would be an understatement, because no one truly deserves this more than DIVINE. Big ups to DIVINE and the entire team!”

The advent of hip-hop in India runs parallel to the rise of India’s premier hip-hop star, Vivian Fernandes who goes by the stage name, DIVINE. Consistently cited as one of the most prevalent hip-hop acts in the country, the hip-hop giant has played an empowering role in the rise of the ‘gully rap’ movement and has landed him cultural legacy matched by very few. Lauded for his lyrical complexity and relatable storytelling, his autobiographical rap often touches upon the trials and tribulations implicit in inner city life. His success has offered a blueprint for innumerable young artists who wish to break into the genre while his music has found an authentic appetite amongst listeners. Talking about the success of hip hop in India, Peter Bittenbender, CEO, Mass Appeal said, “Yet another defining moment for Indian hip-hop! We’re elated to have DIVINE’s debut album ‘Kohinoor’ and the single ‘Chal Bombay’ achieve multi-platinum status. DIVINE’s a superstar and someone we believe will continue to front Indian hip-hop at a global level for many more milestones like these.”

Based in Mumbai, Mass Appeal India is the first global extension of the Mass Appeal brand, a multi-media entertainment platform dedicated to amplifying India’s burgeoning hip-hop culture on a global scale. In partnership with Universal Music Group and Nas’ Mass Appeal, Mass Appeal India signs and collaborates with the brightest stars from India’s fastest growing music scene and works with brands and content creators to connect India’s unique culture with a worldwide audience.

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