Cornerstone Launches Cornerstone Music With Raja Kumari As Their First Artist

Mumbai, 23^rd September 2026: Cornerstone has officially entered the music industry with the launch of Cornerstone Music, a new artist and music talent management vertical led by two-time Grammy nominee Raja Kumari as its first signing. The new division marks a significant expansion for the sports and entertainment talent management agency, which is now extending its expertise into artist development and music management. Punjabi hip-hop rapper Quake will also join the initial roster. Known for her genre-blending sound and distinctive presence in contemporary Indian music, Raja Kumari becomes the first artist to represent Cornerstone Music as the company begins building a roster spanning artists, songwriters, composers and producers.

Cornerstone Music is positioning itself around discovering and developing talent at an early stage, rather than simply representing artists after they have already achieved mainstream success. The new vertical plans to work across music, original songs and music-related intellectual property, while developing long-term careers for both emerging and established talent. Its 360-degree approach will extend across music, content, brand partnerships, live entertainment, film, digital and the wider culture ecosystem. Cornerstone Music also plans to explore AI-assisted tools that could make music creation more accessible to emerging artists, helping reduce the cost of writing, composing and producing while giving new talent more opportunities to develop and showcase their work.

Speaking about the launch, Bunty Sajdeh, CEO, Cornerstone, said, “Music has always been the missing piece for us. We’ve spent years building careers in sport and entertainment by backing people before the world catches on, and that’s exactly the instinct we’re bringing to Cornerstone Music. Signing Raja Kumari as our first artists isn’t a coincidence, it is exactly the kind of talent this vertical was built for.” Raja Kumari, who is marking 10 years in the music industry, also welcomed the partnership, saying, “I’ve always believed in the power of India to the World. Joining forces with Cornerstone Music feels like the right fit as I celebrate 10 years in the music industry. I’ve always wanted to work with an agency that truly understands how to push the envelope and stay true to the vision. Cant wait to work together and take my brand to the next level! New Album, new direction…this is just the beginning!”

The launch of Cornerstone Music builds on Cornerstone’s wider experience in sports, entertainment and talent management, while opening a new chapter in its business. Founded in 2008 by Bunty Sajdeh, Cornerstone has grown to represent more than 200 talents and has facilitated over 800 brand partnerships, with offices across Mumbai, Delhi, Bengaluru and Dubai. Its sports-related intellectual properties include Indian Cricket Heroes, Indian Sports Honours and Celebrity Classico. With a team of more than 100 professionals, the agency is now bringing that broader talent-management ecosystem into music through Cornerstone Music. With Raja Kumari and Quake forming the initial roster and further signings expected, the new vertical signals a focused move towards artist development, music IP and the growing intersection of music, brands and culture.