Jeffrey L. Straughn, Senior Partner and Chief Brand Officer at Primary Wave, is in Mumbai for a brief visit. A known name, someone who has spearheaded groundbreaking brand partnerships with Fortune 500 companies and artists, he has built a reputation that precedes him. His successes include the Whitney Houston Slot Machine, a global M.A.C. Cosmetics […]
Category Archives: From the Vault
A managing director at Birla Open Minds and Birla Brainiacs, Nirvaan Birla has ventured professionally into music. As an artist, his first original release is “Shankaraa”, inspired by his own connect with the Lord Shiv. With an album in the making, we took some time out to discuss about what looks forward to do in […]
Rishab Rikhiram Sharma is a sitar virtuoso, composer, and sonic healer whose work bridges centuries of tradition with the pulse of the modern world. A disciple of the legendary Shri Ravi Shankar and heir to the Rikhiram lineage of instrument makers, Rishab brings both deep-rooted authenticity and fearless innovation to his music. Whether performing on […]
From being an Assistant Director, to actor, to now being a hip hop artist, Sunny Kaushal has been giving us moments of his superlative talent to be seen and experienced. Almost a year and a half after his first song, Jhandey, Sunny has released his next called Mid Air Freeverse, via Mass Appeal. In collaboration […]
Nikhita and Shashwat have been some of the most talented artists for a long time in the industry. Having carved their own successful careers, they have now joined hands to form a duo by the name ShNik. With their first song ‘Kaahe’, they have created a unique sound which we are compelled to call Urban […]
Preeminent sarod maestros Amaan Ali Bangash and Ayaan Ali Bangash released their meticulously crafted Holi-themed album ‘Colors And Celebrations’ on March 10, 2025. This sophisticated musical offering represents a remarkable confluence of classical and folk traditions, featuring an extraordinary collaboration with Padma Shri recipient and renowned folk virtuoso Malini Awasthi, affectionately known as the folk […]
Rupali Jagga has come a long way! From Saharanpur to various competitions, to independent music and Bollywood, it’s a journey worth noting. She was the MusiCulture Most Desirable (then called Sexiest Musician Alive) runner up in the 2020 edition, which was the inaugural edition as well for us. Recently, we had an interaction with her […]
Mumbai, 26th September 2024: Kayden has been on a roll ever since his stint with MTV Hustle. Catching everyone’s attention, he has created a unique identity of his own. Upon his latest release, “Tu Aayegi”, we took some time out from him for a quick interaction. It is interesting to know how this song came […]
Sammy Lloyds aka Yung Sammy is one of the exciting talents to have emerged in the Desi Hip Hop scene. recently signed by Desi Trill, he is coming up with his debut EP. Two songs from the EP, The Intro and Tension Mat Le, have been released with a lot of buzz. We had an […]
If twinning is a trend, the Sukriti and Prakriti might well be the OGs in the real life sense! Their journey, that started almost 12 years back, has taken a newer shape with the announcement of their own label by the name SuPra, backed by Virgin Music. Their first song ‘Saath Tere’ has everything that […]