With ‘Marammat’, Sahil Samuel, better known as NAALAYAK, has carved out a quiet, emotionally resonant space in India’s alternative music landscape. The album doesn’t chase resolution or spectacle; instead, it lingers in the pauses, the late-night thoughts, and the unfinished feelings we often avoid confronting. Following a five-city India tour, recognition as an Amazon Music […]
Category Archives: From the Vault
Los Angeles–based composer and producer Prateek Rajagopal has quietly built an impressive global footprint, contributing to major Hollywood titles including Star Wars: The Mandalorian, Trolls: Band Together, and projects from Universal Pictures and A24. Working alongside celebrated names like Ludwig Göransson and Bobby Krlic, Prateek’s journey reflects a blend of technical precision and emotional depth. […]
With over three decades in India’s live entertainment and culture marketing ecosystem, V. G. Jairam has seen the industry evolve through cycles of growth, disruption and reinvention. From founding Fountainhead and Oranjuice Entertainment to building Hyperlink Brand Solutions, his journey mirrors the rise of experiential marketing and live culture in India. In this candid MusiCulture […]
In a music landscape obsessed with scale and speed, Bharath is choosing depth. Whether it’s a track quietly climbing global charts or an organic collaboration that expands a song’s emotional universe, his approach remains rooted in honesty, intuition, and storytelling. For Bharath, production isn’t about crafting hits, it’s about listening closely, stripping away the noise, […]
In an exclusive conversation with MusiCulture, we explore the minds behind Vedam Records, Universal Music Group’s wellness-driven label, and the team steering the Grammy-nominated albums Sounds of Kumbha and Shayan. What follows is a deep, illuminating dive into how science, culture, spirituality, and sound come together to create music that heals. We had an interaction […]
Jeffrey L. Straughn, Senior Partner and Chief Brand Officer at Primary Wave, is in Mumbai for a brief visit. A known name, someone who has spearheaded groundbreaking brand partnerships with Fortune 500 companies and artists, he has built a reputation that precedes him. His successes include the Whitney Houston Slot Machine, a global M.A.C. Cosmetics […]
A managing director at Birla Open Minds and Birla Brainiacs, Nirvaan Birla has ventured professionally into music. As an artist, his first original release is “Shankaraa”, inspired by his own connect with the Lord Shiv. With an album in the making, we took some time out to discuss about what looks forward to do in […]
Rishab Rikhiram Sharma is a sitar virtuoso, composer, and sonic healer whose work bridges centuries of tradition with the pulse of the modern world. A disciple of the legendary Shri Ravi Shankar and heir to the Rikhiram lineage of instrument makers, Rishab brings both deep-rooted authenticity and fearless innovation to his music. Whether performing on […]
From being an Assistant Director, to actor, to now being a hip hop artist, Sunny Kaushal has been giving us moments of his superlative talent to be seen and experienced. Almost a year and a half after his first song, Jhandey, Sunny has released his next called Mid Air Freeverse, via Mass Appeal. In collaboration […]
Nikhita and Shashwat have been some of the most talented artists for a long time in the industry. Having carved their own successful careers, they have now joined hands to form a duo by the name ShNik. With their first song ‘Kaahe’, they have created a unique sound which we are compelled to call Urban […]










