Mumbai, 6th December 2021: Akrita is a singer, songwriter and composer. She is a student of Hindustani classical music and learns in the Mewati Gharana. She has14 years of experience in advertising as a writer, entrepreneur, creative director and strategist. In 2018, she decided to turn her childhood passion into a profession.
Akrita’s second single Shaam is a travel memoir. Its picturesque lyrics take you on an inward journey through your fondest holiday memories.
Nostalgia- ridden phrases like ‘Waqt bhi thaira tha karne do ghadi aaram’ ‘barf ki imaratein’ ‘jharnon ka traafik jaam’ make for a lilting journey song.
The warm, balmy single has a minimalist arrangement with earthy hints of pahadi folk. The song has a restful, laidback pace set in rupak (a 7-beat taal). The undulating guitar arrangement gently climbs and falls like a mountain road. The well-balanced folk-fusion sound comes from the use of traditional instruments like the flute and ghatak accompanied by a rich piano tone and a subtle double bass.
Stream the song through the link below:
Akrita loves exploring and experimenting with genres like pop, rock, ghazal and Hindustani classical. She believes in keeping it simple. It’s important to know what not to do. Her music is defined by meaningful lyrics, memorable hooklines and hummable interludes.
Vocals, lyrics & composition: Akrita Shrivastava
Music Direction, mixing & mastering: Anirudh Verma
Double Bass: Marc Damania
Vocal recording: Treehouse Studio
Co-direction: Akrita Shrivastava, Prateek Verma
Script: Akrita Shrivastava
DOP: Prateek Verma
Album Art: Megha Patel
Grading & VFX: Nikhil Shahapurkar
Kumaoni lyrics: Kabir Bansal
Special thanks: Annette Philip, Sanjay Menon, Karan Vaidya,
Travel Partners: Pathfinders Holidays & Globetrott holidays
Costume Courtesy: Avantika Sinha Bahl & Tanvi Sabherwal