After Hungama, Soumini Sridhara Paul embarks on a new chapter with Gatsvy Media

The leader behind Hungama Artist Aloud and HeftyVerse steps into entrepreneurship, blending decades of experience with purpose-driven innovation

Mumbai, 12^th July 2025: With over 25 years of trailblazing experience in India’s entertainment, media, and digital landscape, Soumini Sridhara Paul announces her move to Gatsvy Media, a passion-led initiative that reflects her commitment to creativity, value-driven leadership, and industry transformation.

Having successfully led multiple verticals at Hungama Digital Media, including Hungama Artist Aloud, HeftyVerse, CSR initiatives, and event IPs, Soumini has built a reputation as a strategic brand custodian and business development expert with unmatched experience in content ideation, talent partnerships, product innovation, and digital-first ecosystems.

A pioneer in nurturing independent talent through Hungama Artist Aloud, launched in 2010 under her leadership, Soumini helped create South Asia’s premier digital platform for indie musicians and content creators. Most recently, she spearheaded HeftyVerse, Hungama’s foray into the Metaverse and Web3.0 space, leading end-to-end development across content, partnerships, and monetization with record labels, production houses, celebrity talent, and tech platforms.

Talking about her journey so far she said, “My journey in the entertainment and media industry began in 1994. Over the past 30 years, I’ve had the privilege of working across diverse verticals within media and business, gaining invaluable experience and exposure. “.

Soumini’s career began in 1994 and includes key stints at Channel [V], Universal Music, and six years running her own artist management company representing names like Shankar–Ehsaan–Loy, Sowmya Raoh, and Euphoria. She is also a Pop Artist herself and has received three Woman Leader Awards (2018–2021) for her contribution to the media and music industry.

Speaking about her new journey, Soumini shares, “Gatsvy Media is the embodiment of a lifelong passion, a commitment to keep working, creating, and doing what I love for as long as I live. Over the past three decades, I’ve learned that when you start something of your own, it must come from purpose, doing what you truly want and where you can genuinely add value”.

As she steps into this exciting new chapter, Soumini Sridhara Paul continues to be a dynamic force in shaping India’s entertainment future, now with complete ownership, fresh vision, and the same relentless drive.