YRF’s Raah Records Begins Its Journey With Aman’s ‘Jaadugari’, A Soul-Stirring Song Of Love & Loss

Mumbai, 5^th August 2026: After unveiling Raah Records, its ambitious new record label dedicated to nurturing India’s next generation of original artists, Yash Raj Films has released its first-ever original track, ‘Jaadugari’ by singer-songwriter Aman. The song marks the official beginning of Aman’s musical journey with the label, following a year of creative collaboration through Raah Records’ unique artist incubator. With its heartfelt storytelling, soulful melody and deeply personal lyrics, Jaadugari not only introduces a promising new voice but also sets the tone for YRF’s long-term vision of empowering independent musicians beyond the world of cinema.

Written and performed by Aman, Jaadugari is an emotional reflection on love, regret and the quiet moments that often go unnoticed until they become memories. Told from the perspective of someone who realises too late the value of a partner’s unconditional love, the song explores themes of missed conversations, unspoken gratitude and relationships slipping away despite the desire to hold on. The moving composition strikes an emotional chord through its honest lyrics and evocative musical arrangement, making it a relatable anthem for anyone who has experienced heartbreak or wished they had cherished someone more deeply.

Watch the song here:

The music video beautifully complements the song’s emotional depth by starring Aman alongside Shivangi Negi. Through nostalgic flashbacks and intimate moments, the visuals capture the evolution of a relationship from happiness to emotional distance, reinforcing the meaning behind the title Jaadugari, the magic of love that is often understood only after it is lost. Speaking about the track, Aman shared that the song was born from a deeply honest place and hoped it would remind listeners to value the people they love before it’s too late. His authentic storytelling has already resonated with audiences, following the success of his breakout single Roya Tha, which amassed nearly five million Spotify streams and inspired more than 19,000 Instagram Reels earlier this year.

With Jaadugari, Raah Records delivers a powerful statement about the future of India’s independent music ecosystem. Rather than focusing solely on commercial releases, the Yash Raj Films-backed label is investing in long-term artist development, giving emerging musicians the time, mentorship and creative freedom to build lasting careers. As the first artist to release music under the Raah Records banner, Aman becomes the face of this new movement, one that celebrates originality, emotional storytelling and artistic authenticity. If Jaadugari is any indication of what’s to come, Raah Records is poised to become one of India’s most exciting destinations for discovering the next generation of independent music stars.