14th April, 2022: Newly launched International label in India and one of the biggest names in hip-hop – Def Jam Recordings comes together with India’s premier sneaker and streetwear marketplace CrepDog Crew to present CREW LOVE PARTY, a unique coming together of the worlds of sneakers and hip-hop artists, on April 17, 2022.
CREW LOVE PARTY will bring together sneakerheads and hip-hop fans under one roof at CrepDog’s Crew’s newly opened experiential store in Saket, which is India’s largest sneaker store. From Run DMC to Def Jam artist like Kanye West, Rihanna, Justin Bieber, rappers have exuded epochal influence on sneaker culture, making both the shoes and the music cultural totems of our time. Def Jam’s CREW LOVE PARTY is an ode to the long standing relationship between the two.
Def Jam India is set to gives audiences in India a chance to explore and experience Indian hip-hop culture at its best, as well as present the region’s future generation of cutting-edge artists. It is also a house for well-known artists like Dino James and Fotty Seven.
This event brings old school and new school hip hop music together for the night to push the hip-hop culture in India and connect to the roots of hip-hop music. The exciting union of CrepDog’s Crew and Def Jam is a one of a kind union where Def Jam becomes the first ever hip-hop label to such an event in India.
On the account of this event Devraj Sanyal, MD and CEO, Universal Music Group, said, “At Def Jam India & Found Out Records, we’re going back to the roots by spreading the hip-hop love the way it’s been done for decades. Nothing is cooler than having your fav artists play directly for you in a space that screams counter culture. Come to “The CDC Experience” and watch Raga, Satyum, Rakht, Full Power, DRV, Darcy, Kru172, Rishi Roy, Yawar, Harjas, KSC and McSoopy come and set the scene on fire Sunday evening. This is the first of many and I couldn’t be more excited. Big ups to all our partners for making this one epic”
“We couldn’t have asked for a better reason to party – if you’re a hip-hop fan, then the words Def Jam are self-explanatory!” says Anchit Kapil, co-founder of CrepDog Crew. “At the centre of everything we do is our community, and CREW LOVE PARTY, is showing our community, whether you love sneakers, streetwear, hip-hop, basketball, gratitude and love. This will be one for the books,” he adds.
The line-up for the April 17 event will feature self-professed sneakerheads and hip-hop fans, KSC and MC Soopy, alongside talent from the Def Jam India and Found Out records roster such as Raga, Harjas Haryaayi, FULL POWER, Satyum, Rakht, DRV, Darcy, Yawar and Rishi Roy + more surprise guests.
Entry to the event is by invite only. Head to the @DefJamIndia page for more information
Founded in 1984, Def Jam Recordings has represented the cutting-edge in hip-hop music for more than 35 years. Def Jam began as a maverick independent label inspired by downtown New York City’s vibrant street culture and the emerging sound of hip-hop, pioneered by iconic stars like LL Cool J, Slick Rick, The Beastie Boys and Public Enemy. Over the following two decades, Def Jam established its dominance with superstar acts like Jay-Z, DMX, Ja Rule, Method Man & Redman, Ludacris, Rihanna, Jeezy, and the inimitable Kanye West. Now in its fourth decade, Def Jam’s music and lifestyle has grown into a global brand – synonymous with creativity, quality and authenticity – encompassing a diverse roster of marquee and emerging stars like West, Justin Bieber, Alessia Cara, Logic, Pusha T, Jadakiss, Vince Staples, Jeremih, Big Sean, YG, 2 Chainz, Dave East, and Jhene Aiko, among others. Today, Def Jam has reaffirmed its passion for and commitment to hip-hop culture and has expanded its global brand reach to become the most-followed major label on all major social media platforms.
Strictly limited to beats, bars and bangers, “Found Out Records” is the newest hip-hop initiative from the Universal Music India banner. Aimed at discovering and pioneering fresh hip-hop prospects from across India, the new label and property will serve as an enabler platform and incubator to harbor upcoming acts and culture around Indian hip-hop.
Founded by three friends Anchit Kapil, Bharat Mehrotra and Shaurya Kumar in 2019 as an Instagram page, CrepDog Crew has since grown into a multi-crore business, establishing itself as India’s premier marketplace for sneaker and streetwear. Its online retail presence at www.crepdogcrew.com services thousands of consumers daily while CDC Experience, its new physical store in Delhi is India’s largest space dedicated to sneaker and streetwear culture.