BBB drops “BABYBOO”, a new-age track that celebrates brown love and global swagger

New Delhi, 13^th November 2025: Fresh, fearless, and unapologetically brown, BBB returns with his latest single “BABYBOO”, produced by Fred Irie, a sultry blend of R&B smoothness and rap energy that’s already setting the internet ablaze.

At just 23, BBB has carved his name as one of India’s most genre-fluid young voices. A rapper, songwriter, and creative visionary, he stands for a new kind of global identity, rooted in desi authenticity yet fluent in the sonic language of today’s music.

“I feel my move to London has expanded not just my artistry but my entire worldview of people. Their culture, their individuality and rawness which is then transcended in my music that’s emotionally raw, fashion-forward and sonically daring. Music is both; my love and my peace and I want to offer the same to everybody in this world through my art”, says BBB.

Watch the song here:

Raised in Noida, schooled in Dehradun, and refined through his experiences in London, BBB’s artistic journey is steeped in cultural diversity. “BABYBOO” reflects that evolution — fusing hypnotic beats, honeyed hooks, and lyrics that celebrate melanin, confidence, and unapologetic self-love.

On-screen, BBB brings a unique mix of lover-boy charm and streetwise grit, embodying the idea that confidence and compassion can coexist. The track becomes a universal affirmation of beauty, individuality, and self-worth, especially for brown women who own their glow without apology.

Having previously collaborated with artists like UNLUV, URBAN POET, and Yung Sammy (“Big Man Ting”), along with hits like “Brick By Brick” and “YUNG FLACKO”, BBB continues to redefine the Indian underground scene. His music transcends genres and geographies; aiming to unite people under one rhythm of emotion, warmth, and cultural pride.