Sonu Nigam launches ‘I Believe Your Music’ on World Music Day 2026 to empower emerging independent artists

Mumbai, 22^nd June 2026: On World Music Day 2026, legendary playback singer Sonu Nigam announced the launch of I Believe Your Music (IBYM), a transformative initiative aimed at discovering and nurturing the next generation of original music creators. Sonu Nigam’s new venture promises a fresh ecosystem built on authenticity, originality, and creative freedom. More than just a talent platform, IBYM is being positioned as a movement to reshape the future of independent music in India and beyond.

With decades of industry experience behind him, Sonu Nigam is now channelling his influence into building a structured support system for singers, composers, lyricists, producers, and instrumentalists. Through IBYM, selected creators will receive direct mentorship, professional evaluation, release strategy, marketing support, and global digital distribution opportunities. The initiative also extends Sonu’s vision from his independent label I Believe Music, established in 2020, taking it several steps forward to create real career-building opportunities for emerging talent.

Speaking about the launch, Sonu Nigam shared, “When I started my journey, someone believed in me and trusted my talent and vision. That belief changed my life. Today, I want to become that believer for aspiring artists. We are living in a golden age of independent music, and through I Believe Your Music, I want to help creators bring their authentic voices and stories to the world”.

One of the standout aspects of IBYM is its strategic collaboration with Global Music Junction, which joins as a creative and distribution partner. Together, the partnership aims to bridge the gap between raw talent and commercial success, ensuring artists can retain their originality while accessing professional tools and global reach. It is slated as a movement dedicated to discovering artists who believe in creating meaningful, timeless music. IBYM is looking to build the platform on simple but powerful belief: Original music deserves to be heard. Original creators deserve to be supported. And extraordinary talent deserves someone who believes in it.