Mumbai, 10th May 2023: After his record breaking feat of 9 number 1s in a single year in 2021 on radio charts globally, and winning awards for his unique album + book – ‘Nine’ in 2022, Vineet Singh Hukmani is back with a ‘disruption in immersive-ness’ with his new ‘multiversal’ offering RUN! RUN! RUN-STORM!
Watch the song here:
The multiversal project consists of a brand-new song called RUN! RUN! RUN! which is being released in immersive stereo and cinematic Dolby ATMOS. The multi-dimensional release is further powered by a short music film and the launch of an original superhero comic book series. The project has been fully conceptualised and directed by the multi-faceted artist himself.
The music film is where the multiversal nature of the project takes shape. It is the origin story of how Vineet the singer transforms into a superhero – ‘RUN STORM’. The treatment begins with Vineet driving down to his favourite writing spot in a Mercedes Maybach. Real life unexpectedly changes into multiversal 3D animation, as RUN STORM sprints across treacherous planetary terrains looking for something. “Does he find it?! Was the whole thing just a dream?…” as Vineet sits immersed in the music, in his car– that’s where the short film leaves you.
His original song RUN! RUN! RUN!, which the short-film is soundtracked to, is hard thumping electro-pop with a full-bodied sports anthem feel. The lyrics & vocals are designed to be fuel for ‘HOPE ENERGY’, egging you on, should you ever feel dejected or lose focus of your goal!
The most intriguing part of this multiverse trilogy is the pilot episode of his comic book series titled ‘RUN STORM & THE HOPE STAR’. This globally published comic book covers how Vineet transforms into RUN STORM, what his mission is and the dangerous adversary DEJECTRA that he must face to bring the ‘HOPE STAR’ back to earth! The story in the comic book has an essential good vs evil plot and ends with hints for the next galactic adventure, leaving room for Vineet to go wherever his music and stories want to take him in the future. The comic book connects to the song RUN! RUN! RUN! and to the short music film seamlessly through a QR code.
This triad of creativity of film, song and comic book together helps music listeners, the visually inclined and readers discover this new realm of music multiverse by this ‘disruptor extraordinaire’.
Vineet says, “It is important for new age singer-songwriters to be able to imagine a multiverse where their music creates not only a larger creative canvas of differentiated expression but also extended opportunities to make money, as the unidimensional approach of music is highly commodified and has almost every artist heading for undistinguishable parity. I feel very fortunate that I was able to create something different thanks to the multidimensional treatment of sound in Dolby
Atmos, for the song, 3D animation in the short film and a story in the comic book that can open many doors for the future. I would like to invite other singer-songwriters across the world to join our music multiverse and perhaps together we can create compelling storytelling experiences with our music and artist persona.”
Add Vineet by saying, “I’m grateful to the team at Dolby India for introducing me to the immersive-ness of Dolby Atmos and to Mercedes India, for providing me with the very impressive Mercedes Maybach S580 for the short film. It is amazing that such renowned global brands support independent artists such as myself and that they have encouraged me to think big on the music canvas. I really couldn’t have asked for more.”
About Vineet Singh Hukmani
Vineet Singh Hukmani aka Vineet’s nascent but impactful tryst with music extends from composing radio-friendly pop earworms to creating a cohesive ecosystem for Indian artists to achieve radio playouts internationally. The latter is a subject which Vineet seems to have understood rather well. His music has topped other prestigious world music charts like the DRT and Cash Box Magazine charts in the USA, the World Indie Music Charts, and the World Radio Charts. In 2021, 3 of his songs were submitted in consideration for a Grammy, in 4 mainstream categories and in 2022, his musical works were submitted and accepted across a dozen categories.
For someone who started on this creative journey just a little over two years ago, it’s been quite a ride so far, but this blazer of trails & disruptor of trends doesn’t believe in keeping things predictable. Vineet is the first Asian/Indian to achieve a series of accomplishments on global radio charts in 2021, along with multiple Grammy submissions and a world record for being the first ever artist in the world to have 9 number 1s in 2021 (on Euro Indie charts). The genre-agnostic artist has not only been receiving decent airplay on global radio platforms but has also proven his mettle by securing top slots across different regions & genre charts — from pop and indie to rock, funk & hip-hop.
The Harvard Business School alumnus, in March 2022 decided to pivot to an even richer experiential concept with his cross-genre offering titled ‘Nine’, a thrilling book with a soundtrack or a multimedia book that showcases 9 stories combined with 9 tracks, including the buoyant titular lead single. Nine was also accepted for Grammy submission in the ‘Crafts’ category under ‘Best Boxed or Special Limited Edition Package’. Click here for Nine Vineet is also founder of greatsong.world, a foundation that trains artists across the world on how to produce & place great quality music on radio in the US and Europe. It also helps artists discover e-music earning strategies on how to compete for top level world awards like the Grammys & Eurovision. An electronics engineer by education, Vineet is also the former MD and founder of India’s only International format radio station – Radio One.