Jay Shah on Mahindra Blues Festival & Mahindra Group’s Vision for Culture

Mumbai, 20^th January 2026: In this exclusive interaction, Jay Shah, Vice President – Mahindra Group, delves into the vision and evolution of the Mahindra Blues Festival, one of India’s most iconic live music festivals. From celebrating the global legacy of blues to nurturing India’s growing live music ecosystem, Jay Shah shares how the festival has become a cultural landmark year after year.

The conversation also explores Mahindra Group’s larger cultural initiatives, highlighting the company’s long-term commitment to supporting music, arts and creative communities in India. From building platforms for artists to creating immersive cultural experiences, Mahindra’s approach goes beyond sponsorship — focusing on legacy, storytelling and meaningful impact.

Watch this insightful discussion to understand how corporate vision, cultural responsibility and live music come together to shape cultural landscape.

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About Jay Shah

Jay Shah is the Vice President, Head – Cultural Outreach, at the Mahindra Group, where he plays a key role in driving the conglomerate’s cultural and brand-led initiatives. He is one of the founding members of the Mahindra Blues Festival, helping shape it into one of India’s most respected international music festivals, while championing long-term engagement with arts, music and creative communities.

About Mahindra Group The Mahindra Group is one of India’s leading multinational conglomerates, with interests across automotive, farm equipment, technology, finance, hospitality and renewable energy. Beyond business, Mahindra is widely recognised for its sustained commitment to arts, culture and live experiences, supporting platforms that celebrate creativity, heritage and community-building in India.