Grassroot Entertainment Unveils ‘Grassroot Jyoti’ with Powerful Ganesh Aarti Launch

Mumbai, 15^th June 2025: Grassroot Entertainment, the music label helmed by Bengali superstar Jeet, along with producers Gopal Madnani and Amit Jumrani, launched its newest vertical — Grassroot Jyoti — a dedicated devotional platform aimed at bringing spiritual melodies to the forefront.

The launch marks the beginning of a soul-stirring journey into devotional content, with the very first release being the timeless Ganesh Aarti – Jai Ganesh Deva, now available across all major streaming platforms and YouTube. Rooted in tradition and elevated by contemporary production, the track offers listeners a serene and immersive devotional experience.

Speaking on the launch, Amit Jumrani, Co-founder of Grassroot Entertainment, shared, “Grassroot Jyoti is not just a vertical, it is our heartfelt offering to every soul seeking spiritual connection through music. We begin this divine journey with Lord Ganesha’s blessings and hope to create a space that becomes the devotional destination for every Indian household”.

Watch the song here:

Grassroot Entertainment continues to expand its creative horizons, and with Grassroot Jyoti, it aims to preserve the essence of Indian spirituality while making it accessible to the digital generation.