Oct
Industry Insight
Believe launches Music Publishing in selected markets including in India and South Asia, as it continues to evolve into a global artist development company
Mumbai, 7th October 2025: Believe, one of the world’s leading music companies, announces today the launch of Believe Music Publishing, select markets, including India and South Asia, marking a key milestone in Believe’s ambition to be one global artist development company. This innovative digital-first music publishing offering expands Believe’s ability to serve and empower artists, independent songwriters and publishers at all stages of their careers to one of the fastest-growing and most dynamic music markets in the world.
Following Sentric’s acquisition in 2023, Believe Music Publishing has been built on the combined strengths of Believe and Sentric, to give right holders one of the most advanced sets of tools and services in the industry. Powered by leading proprietary technology, data and digital excellence, Believe Music Publishing’s unique global collection infrastructure benefits from historical partnerships with collection societies and is driven by a fair and transparent approach. It operates with a global footprint of 160 publishing experts and dedicated teams across multiple fields, including creative, sync and revenue optimization. It also fosters synergies and integration across recording and publishing, allowing teams to leverage a combined set of data and unlock opportunities for both artists and rights-holders. The strength of this model has led to a growth of digital revenue 13 points above the market in 2024 for songwriters represented by Believe.
Denis Ladegaillerie, Founder & CEO, Believe, said, “The launch of Believe Music Publishing consolidates Believe’s position as an integrated global music company. With digital now being the biggest driver of collections for creators, and the publishing market exceeding €4 billion after a decade of double-digit growth[1], we are uniquely positioned to lead the evolving publishing market, where growth continues to be increasingly driven by digital, with a publishing arm that now matches and complements our leadership in recording. I am confident that Chris and the outstanding team he is building will successfully drive our innovative digital-first offering, putting our global and comprehensive approach at the service of artists, labels and publishers at each stage of their careers.”
The existing publishing solutions within Believe will remain active alongside Believe Music Publishing. Sentric will continue to offer administration solutions for self-published songwriters, while TuneCore will keep providing its clients with a publishing administration service.
Believe has named Chris Meehan as Believe’s CEO of Publishing, with the mission of building the company’s global publishing foundations and establishing Believe Music Publishing. Chris Meehan joined Believe after its acquisition of Sentric, which he founded in 2006, overseeing its strategic growth into the global, award-winning independent publisher it is today.
Chris Meehan, CEO of Publishing, Believe, added, “It has been an incredible journey and honor to build the foundations and see the first exceptional results of Believe’s publishing business, since its acquisition of Sentric. I am convinced that our unique model, expert teams, innovative approach with our CMO and DSP partners, as well as our industry leading technology will lead Believe to consolidate its position as a key global publishing player in the years to come.”
The launch in India and South Asia reflects Believe’s commitment to investing in markets with high growth potential and rich creative talent. South Asia’s music industry is undergoing a remarkable transformation driven by digital consumption, the rise of independent artists, and a surge in global collaborations creating unprecedented opportunities for artists, songwriters, and publishers.
Vivek Raina, Managing Director, Believe India, said, “The launch of Believe Music Publishing is a natural next step in our journey to build a truly holistic ecosystem for artists and labels. Publishing is a critical part of artist development, and this expansion allows us to offer Indian and South Asian songwriters world-class support from rights management to creative collaborations while opening doors to new markets and opportunities on a global scale.”
As part of its South Asia strategy, Believe Music Publishing has already partnered with leading local songwriters and rightsholders across a variety of genres. Key label partners include Fresh Media Records, Red Leaf Music, Music Tym Productions, and Gulab Sidhu Music, representing renowned artists such as Garry Sandhu, Sukh Lotey, Jang Dhillon, and Nimaan Sidhu. These collaborations underscore Believe’s commitment to supporting and growing the region’s diverse and vibrant music ecosystem.
Sunil Gursahani, Head of Publishing – India & South Asia, said. “The launch of Believe Music Publishing is a pivotal step in strengthening our presence in India and South Asia. This adds to our offering and reinforces our ambition to be a global artist development company. As the South Asian market continues to grow at an incredible pace, we see tremendous opportunities for artists and labels and rightsholders alike. With Believe’s global infrastructure, industry-leading technology, and a transparent, fair approach, we are well-positioned to unlock meaningful value and long-term growth in this exciting space.”
The launch reinforces Believe’s vision of operating as a fully integrated artist development company — uniting recording and publishing capabilities under one roof to best serve and support artists, songwriters, labels, and publishers around the world.
[1] Source: data extracted from CISAC Global Collections Report 2024.
