Author Archives: MusiCulture

August 2025: AAM 2025: Momentum in Motion — AI, Virtual Concerts & North-East Beats Chart the Future

Mumbai’s Grand Hyatt turned into a bustling nexus of music, tech, and culture between August 20 and 22, 2025, as All About Music (AAM) delivered its ambitious ninth edition under the energizing theme “Momentum – Turning Moments into Movements.” The event unfolded as a three-day extravaganza of keynotes, panels, masterclasses, workshops, and networking, all amplifying […]

Shreya Sharma’s ‘Pari’ is a reclamation of feminine power, body positivity & sensuality

Mumbai, 25th August 2025: Independent singer-songwriter Shreya Sharma returns with ‘Pari’, a bold pop anthem celebrating feminine energy, body positivity, and radical self-acceptance. Written by Mitika Kanwar (of Beparwai fame) and produced by Dronark, the track marks a new chapter for Shreya – both musically and personally. After a deliberate gap between releases, Pari is […]

Amazon Music India celebrates the Music, Magic & Romance with the launch of Param Sundari album

Mumbai, 26th August 2025: Janhvi Kapoor and Sidharth Malhotra are ready to light up the big screen with their sparkling Bollywood romance in Param Sundari. To celebrate the film’s much-awaited music, Amazon Music, in association with Universal Music and Maddock Films, brought together an exciting album launch. The launch was graced by the presence of […]

T-Series & Bhushan Kumar present Aditya Rikhari & Shirley Setia’s ‘Jiya Laage Na’ feat. Tusharr Khanna & Heli Daruwala

Mumbai, 25th August 2025: After the huge success of Sahiba, Aditya Rikhari is back with yet another refreshing track under T-Series, this time titled Jiya Laage Na. This romantic yet peppy dance number is sung by the versatile duo Aditya Rikhari and Shirley Setia, blending their melodious voices into a track that beautifully captures love, […]

Priyanka Khimani & Women of Music India host the second edition of Global Music Leaders Reception

Mumbai, 25th August 2025: On August 21, 2025, Priyanka Khimani, one of the most influential legal voices in entertainment and founder of  Women of Music India (WoMI), a not for profit foundation hosted the second edition of the Global Music Leaders Reception in Mumbai .The evening, powered by tech company, ‘Nothing’, brought together an exclusive […]

Karan Aujla’s P-POP Culture is a fearless mix of Punjabi pop & hip-hop

Mumbai, 24th August 2025: Karan Aujla, one of the most streamed Punjabi artists in 2024, has released his new album P-POP CULTURE via Warner Music Canada/Warner Music India. The album is a fearless mix of Punjabi pop and hip-hop Coinciding with the album’s release, Aujla unveils his visually striking new video for the song “For […]

Have the Time of Your Life with Badli Si Hawa Hai, the First Track from Netflix’s The Ba***ds of Bollywood

The track sets the vibe for Aryan Khan’s directorial debut series, with Lakshya and Sahher Bambba bringing it alive on screen. Mumbai, 23rd August 2025: The first song from Netflix’s The Ba***ds of Bollywood dropped today. Titled Badli Si Hawa Hai, the track is a chill, party anthem that captures the fun and cheeky spirit […]

AI today is what the Internet and Digital became to music over 30 years ago: Jeffrey L. Straughn

Jeffrey L. Straughn, Senior Partner and Chief Brand Officer at Primary Wave, is in Mumbai for a brief visit. A known name, someone who has spearheaded groundbreaking brand partnerships with Fortune 500 companies and artists, he has built a reputation that precedes him. His successes include the Whitney Houston Slot Machine, a global M.A.C. Cosmetics […]

The Hello Group signs Jonita Gandhi for exclusive international management & bookings

Mumbai, 23rd August 2025: The Hello Group today proudly announces the signing of Canadian-Indian singer songwriter Jonita Gandhi to an exclusive worldwide management and bookings deal (excluding India). A global star whose artistry transcends cultures, Jonita Gandhi blends Pop, R&B, and Dancehall with a voice beloved by millions across continents. Over the last decade, she […]

Nussrat Jahan dazzles in ‘Order Chhara Border,’ the power-packed song from Raktabeej 2

Mumbai, 23rd August 2025: Kolkata’s glamorous star Nussrat Jahan lights up the screen in Raktabeej 2’s latest song Order Chhara Border. Composed by the legendary Silajit and sung by the powerful Shrestha Das, the track is an electrifying dance anthem brimming with energy, pulsating beats, and vibrant visuals. With Nussrat’s dazzling presence at its heart, […]