Nikhita Gandhi gears up for a new musical chapter with exclusive worldwide management deal

Mumbai, 14^th August 2025: Singer-songwriter Nikhita Gandhi, the voice behind some of Bollywood’s biggest hits, has entered an exclusive worldwide management and bookings partnership with The Hello Group India — the joint venture between Sony Music Entertainment India and global entertainment company The Hello Group.

With nearly 12 million monthly listeners on Spotify and over 3.5 billion streams to her credit, Nikhita has become one of India’s most recognisable voices. Her repertoire includes chartbusters like Naach Meri Rani with Guru Randhawa, Tere Pyaar Mein with Arijit Singh, and Qaafirana (composed by Amit Trivedi). She’s also known for her pop experiments, from the playful O’ Sajna with Badshah to her solo tracks Pyaar Mein Paagal and Maharani.

Nikhita Gandhi commented, “This feels like the perfect new home for me — a place where I can create, develop, and grow with a team that truly understands my vision. I’ve found a management family that not only brings a 360° outlook, but also acts as a creative powerhouse. I’m so excited for this next chapter, to push my sound into new spaces, and to share the music we’ve been working on with the world.”

Her latest track, Aavan Jaavan — a collaboration with Pritam and Arijit Singh for the upcoming War 2 — has racked up 47 million views in just 10 days, adding to her long list of musical milestones.

The new deal will see Nikhita exploring a fresh Hindi urban-pop sound that blends Afrobeat rhythms with rich South Asian instrumentation. She’s already in the studio with some of THG’s network of acclaimed local and international producers, building towards her first collaboration EP and a complete artistic rebrand set to be revealed in the coming weeks.

Taylor Jones, CEO, The Hello Group said, “Nikhita is a rare talent whose artistry transcends genres and borders, and we share a clear, aligned vision for her career. At THG India, we are excited to champion her journey, driving a besopoke growth strategy backed by a dedicated, passionate team built on transparency, performance, and above all, the relentless pursuit of world-class music and creativity – qualities Nikhita embodies in everything she does”.

Industry insiders say the move will open new doors for Nikhita internationally, while giving fans a more experimental and global side to her music — without losing the signature warmth and emotion that made her a favourite in the first place.