The Hello Group signs Raja Kumari for exclusive international marketing and bookings

Mumbai, 17^th September 2025: The Hello Group India (THG India), a joint venture between Sony Music Entertainment India and global entertainment company The Hello Group, has signed Raja Kumari – the Grammy-nominated, AMA – winning Indian – American artist, songwriter, and multidisciplinary performer to an exclusive worldwide management and bookings deal.

An electrifying force in global music, Raja Kumari seamlessly bridges her Telugu heritage and Southern California upbringing through her signature fusion of classical Indian dance rhythms, Bharatanatyam, Kuchipudi, and Kathak with Hip-Hop, Pop, R&B, and Electronic textures. Named a child prodigy by Ravi Shankar and a touring performer by age ten, she has evolved into one of the most vital cultural storytellers of her generation.

Her illustrious songwriting career includes collaborations with musical titans such as Timbaland, Dr. Dre, Gwen Stefani, Fall Out Boy (on the BMI Pop Award-winning “Centuries”), Fifth Harmony, Twin Shadow, and John Legend. As a solo artist, she has delivered breakout anthems like NRI, City Slums, and Peace, amassing over 327 million global streams and 1.7 million monthly Spotify listeners.

Taylor Jones, CEO of The Hello Group, said, “Raja Kumari is a rare and extraordinary talent. She embodies the essence of global fusion, deeply rooted in Indian heritage while shaping the future of international pop and hip-hop. Her artistry, cultural vision, and authenticity make her one of the most important South Asian voices in the market. At THG India, we are committed to expanding her reach, building a tailored global strategy, and supporting her next wave of cultural impact. We are honored to welcome her to THG.”

Raja has graced some of the world’s most prestigious stages including Coachella, Wireless Festival, and India’s NH7 Weekender becoming the first Indian woman rapper to do so. In a historic moment in 2025, she became the first South Asian artist to win an American Music Award (AMA) for Favorite Soundtrack for Renegade (We Never Run) from Arcane: League of Legends – Season 2. Additional recent achievements include composing Firestorm for the Telugu blockbuster They Call Him OG which soared to #2 globally on YouTube and contributing to Netflix’s upcoming Bads of Bollywood soundtrack. She also founded her independent label Godmother Records.

Raja Kumari said, “My career has always spanned the globe, bridging cultures and audiences, and I’ve long been searching for the right partner who truly understands the vision and needs of my brand. I’m excited to join forces with Taylor Jones, Sherish Shaikh and The Hello Group. I look forward to building a legacy together and continuing my goal of bringing Indian music, fashion and culture to the world.”

Now, through her partnership with The Hello Group, an entity built to champion South Asian artists with global potential and powered by THG’s worldwide infrastructure, Raja Kumari is set to unlock the next chapter of her career. With international releases, global touring, and cross cultural collaborations on the horizon, she stands poised to cement her legacy not only as a household name across South Asia but as a pioneering force for South Asian representation in global pop music.

The signing marks a significant milestone for THG India as it continues its mission to champion pioneering South Asian artists and create crossover opportunities with global audiences.