Sanju Rathod’s ‘Shaky’ is the Marathi flavour of the season!

Mumbai, 7^th July 2025: After the phenomenal success of ‘Gulabi Sadi’, breakout singer Sanju Rathod is rewriting his records yet again with his latest Marathi track, ‘Shaky’ — a peppy Afrobeat fusion that has taken over digital charts and social media feeds alike. ‘Shaky’ has become the biggest Marathi song of the year so far.

In two months since its release, the track has crossed 150 million views on YouTube, garnered 25 million streams on Spotify, and sparked over 4 million Instagram Reels, 4.5 million TikTok videos, and 3.9 million YouTube Shorts. ‘Shaky’ one of the few Marathi songs to hit such massive numbers in such a short span, setting a new precedent for regional music on a global stage.

‘Shaky’ is currently charting across major platforms including Spotify, YouTube, and Amazon Music, further cementing Rathod’s place as a breakout artist with a truly borderless sound. The song’s addictive hook and signature dance step have become a fixture in pop culture — spreading organically across dance challenges, creator trends, and party playlists worldwide.

Public figures and creators alike have joined the wave, with personalities such as Rupali Ganguly, Rakul Preet Singh, Chitrangada Singh, and Kusha Kapila sharing their own videos to the track — adding to its visibility and appeal.

Speaking about the overwhelming love for ‘Shaky’, Sanju Rathod shared:
“It feels surreal to see a Marathi track travel this far and connect with so many people around the world. ‘Shaky’ was born out of pure vibes and passion — and to see it become such a movement is beyond humbling. I’m proud to represent my language and culture on this scale, and this is just the beginning.”

Watch the song here:

The success of ‘Shaky’ also marks a significant milestone for Believe Artist Services, who have been key collaborators in Sanju’s artistic journey. Shilpa Sharda, Director of Artist Services for India and South Asia at Believe, adds,
“Sanju’s music is proof that regional sounds, when fused authentically with global genres, can break barriers. With ‘Shaky’ and ‘Gulabi Sadi’, he has created a new era for Marathi pop. At Believe, we’re proud to support artists like Sanju who are building a bridge between local stories and worldwide audiences.”

With a growing international fanbase, viral moves, and genre-defying innovation, Sanju Rathod is not just creating hits — he’s redefining the Marathi pop (MPop) revolution. The global wave of Marathi music has officially arrived, and Sanju is leading it from the front.

Sanju Rathod is exclusively represented by Believe Artist Services, who are responsible for the strategic promotion and global release of his music across all major platforms.