Anirudh Ravichander joins Emirati artist Arqam Al Abri for Visit Dubai’s bold new campaign

Mumbai, 3^rd July 2026: Visit Dubai has unveiled a major cross-cultural music collaboration. It features Anirudh Ravichander and Arqam Al Abri, blending Indian and Emirati music. It also highlights Dubai’s growing role as a cultural hotspot, strengthening Dubai’s long-standing relationship with Indian audiences.

The collaboration captures a creative journey through Dubai’s iconic locations. From Old Dubai to Al Seef, the video showcases heritage and modernity. The artists explore the city while building music together. Their candid conversations and live sessions add authenticity. It presents Dubai as a meeting point for global creativity.

Anirudh brings massive star power to the project, as he remains one of India’s biggest music forces. His blockbuster soundtracks for Jawan, Jailer, Leo, Vikram, Beast, and Master shaped modern Indian cinema. Songs like Why This Kolaveri Di changed internet music culture forever, his inclusion adds huge appeal across India and beyond. On his experience of creating music in Dubai, Anirudh Ravichander said, “What makes this project truly special is the opportunity to bring together two unique musical worlds and discover the common ground between them. Collaborating with Arqam was an inspiring experience, and Dubai provided the perfect backdrop for that creative exchange. The city’s multicultural foundation, rich heritage, and openness to new ideas naturally shaped the journey and made this creative pursuit feel authentic from start to finish”.

Arqam Al Abri brings a soulful Emirati perspective. He is known for blending traditional roots with modern sound, his performances have earned global attention. He has shared stages with legends like Lang Lang, his growing influence makes this partnership significant for the UAE music scene. Speaking about the cross-cultural musical journey, Arqam Al Abri said, “Music has a unique ability to create connections that go beyond language and geography. As an artist, it was incredibly inspiring to collaborate with Anirudh, whose music has resonated with millions across India and around the world. Through this project, we discovered how our different musical traditions could complement one another while creating something entirely new. Dubai made that exchange possible. It is a city where cultures naturally meet and learn from each other, and that spirit is reflected throughout this journey.”

Watch the Campaign Film here:

Dubai welcomed 19.59 million international overnight visitors in 2025, India remained its largest tourism source market. This collaboration reflects those deep cultural ties, it also mirrors Dubai’s large Indian community that continues shaping the city’s food, art, and music culture. Bader Ali Habib, Regional Director of Proximity Markets at Dubai Department of Economy and Tourism, said: “Music has always had the power to bring people together, and this collaboration reflects the spirit of creative exchange that Dubai stands for. Anirudh Ravichander and Arqam Al Abri bring together two distinct musical voices that reflect the city’s multicultural energy and evolving creative landscape. As a global hub for culture and creativity, Dubai continues to create opportunities for artists and audiences from around the world to connect through shared experiences and artistic expression. India holds a uniquely important place in Dubai’s story, and this creative alliance reflects the spirit of our city and our commitment to deepening our engagement with India’s diverse and growing community of travel enthusiasts.

More than a campaign, this is a statement, music continues breaking barriers across borders. Visit Dubai has used culture to create stronger connections, with Anirudh and Arqam leading the way, this project feels timely. It shows how music can unite traditions, audiences, and entire worlds.