The label has released Khwabeeda – a cinematic EP – followed by the hotly anticipated album Champagne Talk
Mumbai, 17th May 2022: Warner Music India has signed popular singer and performer ‘King’ to its artist roster. The label will be releasing Khwabeeda, a first of its kind digital EP includes a series of short stories released weekly every Friday in May, followed by three songs documenting the journey of a man in search of purpose, love and meaning. The EP highlights King’s signature style of foot-tapping music mixed with hard-hitting, soulful lyrics.
This will be the first time that an Indian artist will release an EP to launch an upcoming album Champagne Talk in the month of June 2022.
In the short span of less than three years, King has made a mark for himself in the Indian pop music scene. From releasing his first track in 2015, “Boombass”, his debut album -The Carnival – has clocked up over 120 million audio streams and the track ‘Tu Aake Dekhle’ has generated more than 247 million YouTube video streams and over 150 million streams across all audio digital music services and has been a colossal nationwide hit.
Jay Mehta, Managing Director, Warner Music India, and SAARC, says: _”We are excited to sign King, a very versatile and sought-after artist. His talent and music reflect not only his rooted personality, but also his ability to transcend beyond the expected. ‘Khwabeeda’ is a stimulating showcase of King’s talent and a truly exhilarating sound that will win many fans”.
Watch the video song “Baazi” here:
King shares, ” I am extremely proud to present ‘Khwabeeda’. The vision with this EP is to bridge the gap that will lead the audience to my next album, Champagne Talk. I thank Warner Music India for understanding my vision and working together to bring this new music to the world”.
King’s dexterous, sometimes hard-hitting, genius writing and flow and his playful ‘90s inspired melodies connect with the audience at a level beyond just a fleeting listening experience. This rising star’s EP is expected to break into the mainstream and help propel the Indian music scene forward.
Launched in 2020, Warner Music India has rapidly grown as the destination for pop culture in India with the signing of superstar artists like Diljit Dosanjh, Armaan Malik and Darshan Raval domestically. The company has also had success with their international roster and making India the Top 5 country for global artists like Ed Sheeran, Ckay, Dua Lipa, Alec Benjamin and Masked Wolf storming the charts.
Key partnerships for the company also include a licensing deal with Tips Music, which owns the rights to some of the most popular Bollywood movies ever produced; founded the Maati label, dedicated to the fast-growing Indian folk music genre; signed several distribution deals focused on labels from India’s different cultural and linguistic traditions. In the Punjabi music scene, Warner Music has signed partnerships with Ziiki Media and Sky Digital.